Updated May 27, 2020
As the operators of this website, Buxton Enterprises and its subsidiaries and affiliates, Buxton Company and LSMx, Inc., collectively, “Buxton” having its principal office address at 2651 South Polaris Drive, Fort Worth, Texas, 76137 (“We”, “Us”), are committed to protecting and respecting your privacy. This Privacy and Cookies Policy (“Privacy Policy”) relates to services provided through our website, web applications and other means (“Services”) and sets out the basis on which the Personal Data collected from you, or that you provide to Us will be processed by Us. This Privacy Policy describes how We collect, use and disclose certain Personal Data. This Privacy Policy is incorporated into, and is part of, the Terms and Conditions, which govern your use of this website in general. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules, or regulations (collectively the “Data Protection Laws”). This Policy does not cover the practices of companies We don’t own or control or people We don’t manage. Please read the following carefully to understand our views and practices regarding your Personal Data and how We will treat it. If you do not agree to this Privacy Policy, please do not use our Services.
1. Information You Provide Us
We collect the following types of information when you provide it to us, either directly or via your device:
2. Information We Receive From Other Sources
In the course of doing business, We receive Personal Data and other information from other third parties for our business or commercial purposes. This information varies and typically falls into a few categories:
3. How We Use Personal Information
We or our service providers may use any of the Personal Data we collect, as described in this Privacy Policy, for the following purposes:
We may also anonymize and/or aggregate Personal Data such that it no longer identifies you. We may use such anonymous and aggregated Personal Data without restriction.
4. Cookies
We use cookies, pixel tags, web beacons and similar files to automatically collect and store certain information about your computer, mobile device, and use of our website. Cookies are files containing small amounts of information that are downloaded to your computer or mobile device when you visit a certain webpage and help a server to remember you or information about you. Cookies are used in order to make our website work, or to work more efficiently, and to improve your experience using our website.
In addition to cookies that are strictly necessary to operate the website, We use the following cookies:
If you do not accept the use of these cookies, you may be able to disable them by changing your browser settings so that cookies from our website cannot be placed on your computer or mobile device. These browser settings are typically found in the “Options” or “Preferences” menu of your browser; otherwise you should use the “Help” option in your browser for more details. If you only want to limit third party advertising cookies, you can turn such cookies off by visiting the following links:
5. How We Share Personal Information
6. California Privacy Notice & Rights
If you are a California resident, you may have certain rights. For information that We process as a “business” under the California Consumer Privacy Act (“CCPA”), the CCPA may permit you to request that We:
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer or household. “Personal information” does not include information publicly and lawfully made available in government records, deidentified or aggregate information about California consumers or households, and information excluded from the CCPA’s scope (for example, health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) and personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994).
We do not provide any financial incentives tied to the collection, sale, or deletion of your Personal Data. You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. For example, We need certain types of information so that We can provide the Services to you and for compliance with applicable law. If you ask Us to delete certain information, you may no longer be able to access or use the Services.
California residents may opt out of the “sale” of their personal information. We sell certain of your information to our clients, who are considered to be “third parties” under the CCPA, as part of the Services We provide. The categories of third parties to which we sell information are retailers, healthcare providers, restaurants, city governments, real estate developers and brokers, private equity firms, and franchisees across industries. Depending on what Services are involved, We may provide the following categories of personal information to third parties for these purposes:
If you would like to opt out of our use of your information for such purposes that are considered a “sale” under California law, you may do so by submitting a sale opt-out request by:
Please note that We do not knowingly sell the personal information of minors under 16 years of age without legally-required affirmative authorization.
California customers may request, once per year, that We disclose the identity of any third parties with whom We have shared personal information for the third parties’ direct marketing purposes within the previous calendar year, along with the type of personal information disclosed.
If you would like to exercise any of these rights, please contact Us by:
You will be required to verify your identify per the guidelines below before We fulfill your request. Note that the process described below applies to our role as a business, not as a service provider to our customers. We are unable to respond to requests in our role as a service provider to our customers. We encourage you to submit any such requests directly to the business with whom you interact or have a direct relationship.
For requests We receive as a business, we will match the identifying information provided by you to the personal information We already maintain to verify your identity. At a minimum, We will ask for your name, email address, country, and state or province. When verifying requests, our verification standards vary depending on the sensitivity of the request. If We cannot verify your identity, We may deny your request. In some cases, We may require additional information, in which case We will contact you.
If you are an authorized agent making a request to know or delete, We also require you to email consumerprivacy@buxtonco.com,: (i) provide Us with a copy of your written authorization to confirm your right to make the request, and direct the requesting individual to verify their identity directly with Us or, if applicable, (ii) provide a copy of your power of attorney to exercise these rights on behalf of another.
Additional Information for California Residents
If you are a California resident, We also provide additional information about our information practices [please click here/please see the Supplemental Privacy Notice for California Residents below.]
6.a. Supplemental California Privacy Notice
This Privacy Notice for California residents supplements the California Privacy Notice. This Notice applies to website visitors, app users, and customers in California. This supplemental privacy notice gives California residents additional information about our information collection and use practices required by the California Consumer Privacy Act of 2018 (“CCPA”). The CCPA also provides California residents with specific privacy rights, which are outlined in our California Privacy Notice.
This notice provides information about the categories of personal information that We collect from California residents generally, the purposes for which we use the information, the sources of the information, and the categories of third parties to whom We disclose the information for business purposes. More detailed information is available in our Privacy Policy at How We Use Personal Information and How We Share Personal Information.
Categories of information collected | CCPA Category (See Below) | Purposes of use (see “How We Use Personal Information” in our Privacy Policy for additional information) | Sources of personal information | Categories of third parties to whom we may disclose the information |
---|---|---|---|---|
Business Contact Information such as e-mail address, name, phone number, mailing address, and professional data including details such as the organization with which you are affiliated, your job title, and industry and Relocation Information (such as your previous address and your new address) |
A,B,D,I |
|
|
|
Demographic Information such as your age, ethnicity, gender and income characteristics |
C,I,J,K |
|
|
|
Psychographic and other Modeled Information such as estimates of your shopping behaviors, lifestyle statements, hobbies, interests and media preferences |
C,I,J,K |
|
|
|
Financial and transactional information such as credit or debit card number, verification number, and expiration date, |
A,B |
|
|
|
User-generated content such as comments and information you submit in public forums or message boards, reviews and feedback or testimonials you provide about our Services |
A,B,D |
|
|
|
Account information (such as username and/or password) |
A,B |
|
|
|
Social media information (which may include personal identifiers, photos, location, user generated content, demographic information) we may have access to any information you provide to a social network depending on your privacy settings such as your name, email address, friend list, photo, gender, location, and current city; and information you provide to us directly through our pages on social networking and blogging platforms (e.g., Facebook, Instagram, Snapchat, Wordpress, and Twitter) |
A,B,F,J,K |
|
|
|
Device information and identifiers such as IP address; browser type and language, and cookies |
A,D,F,G |
|
|
|
Geolocation Data |
G |
|
|
|
Internet network and device activity data such as information about files you download, domain names, landing pages, browsing activity, content or ads viewed and clicked, dates and times of access, pages viewed, forms you complete, search terms, uploads or downloads. |
A,D,F |
|
|
|
The 11 enumerated categories under the definition of “Personal Information” in the CCPA, some of which are referenced in the second column of the table above, are: