Today LSMx is the local store marketing tool for restaurants, retailers and service providers looking to reach more customers through targeted marketing.
LSMx was created by Buxton, the leading customer analytics firm for more than 22 years. Buxton has analyzed the locations and customers of numerous restaurant and retail brands and concept types to create a proprietary methodology that builds a customer profile for your business, even if that concept doesn't have any data. LSMx leverages this experience to identify the types of households most likely to be your best customers based on your brand, concept type, and location.
LSMx helps you focus your efforts only on the households which are likely to be your best potential customers. Additionally, LSMx shows you the area around your location(s) where you will achieve the best marketing results. This area is called your “drive-time trade area” and is determined by how far most customers are willing to drive to reach your location.
Customers today think in minutes, not miles. Your customer knows it takes him or her "5 minutes" to get to your location. He or she probably doesn't know that your location is 3.24 miles away from his or her house.
Leveraging Buxton’s knowledge of average historical traffic volume and wait times, the road network and speed limits, your business type, and your potential customers, LSMx generates your drive time trade area.
Marketing to customers beyond the bounds of your drive time trade area will generally not be as successful as your efforts within its bounds.
Ultimately, you know your business better than anyone and LSMx gives you the ability to spend as little or as much as you would like on marketing efforts. With LSMx, you have the ability to optimize your marketing spend across multiple marketing channels, giving you the best opportunity to reach your customers by increasing awareness and response rates.
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LSMx is designed as a prospect marketing tool, used to market to potential customers. At this time, LSMx is limited to marketing only to prospects, and not your existing customer base.
Yes! Adding additional locations of the same brand to your account is easy! After you create an account you can add locations in your account profile.
It’s easy to get started with LSMx! Visit mylsmx.com to create your profile, see your potential customer map and create your ads. It’s you marketing you.
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